Digitalization

One Branding #Hack That Every Successful Business Has.

Every business has its own message that defines and expresses its heart and soul in the marketplace. Not to be confused with slogans, a brand mantra is created with the purpose of better establishing what a brand represents. A brand mantra is defined as a short 3-to-5-word phrase that includes the soul or essence of […]

Outdoor Advertisements Sour A Brand, Here’s Why ?

Let’s be honest. As a Malaysian, the first thing you might complain about is the heavy traffic, especially if you live or work in a crowded area. For many Malaysians, we spend a fair share of hours in our car, listening to the radio station looping the same trending songs for hours. For that reason, […]

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